DISCLAIMER: This post is in no way meant to be condescending. I love my clients, as anyone who has worked with me will tell you. On the contrary, this post is supposed to show, in brief, some of the ways photographers use to book clients and a brief peek into the world of the professional photographer. IT IS INTENDED TO HELP CLIENTS. My hope is that it will help clients find the right photographer for them. I’d love for it to be me, but if it is not I would like to offer advice to find the right one.
1. AVAILABILITY For obvious reasons, the first reason why a photographer might not book a client is simple availability issues. Photographers have extremely busy schedules sometimes. When this happens to me, I will most-definitely recommend a photographer who I believe will do a good job. One thing to keep in mind is that good photographers book quickly, so it behooves you to make that call and turn in a contract and a retainer fee (if applicable) quickly in order to ensure your time slot gets reserved. It is probable that I might get other inquiries about that time slot. I hate telling people that I booked someone else while they were deciding whether or not to sign the contract and pay any applicable retainer fees.
2. PERSONALITY CONFLICTS Other photographers may disagree with me about this, but a personal requirement of mine is based on personality. It is important for me to be able to establish a good business relationship with a client, and because I’m an artist, that is achieved through personal interaction IE personality. It may sound harsh, but let me show you some examples of clients I turned down in the past, and hopefully you will understand. 1) a client who said that he wanted traditional photography and wanted to tweak my style - he also wanted me to use his camera instead of mine 2) a client who was always very short with me on the phone and demanding in e-mails - used curse words to describe his wife 3) a client who demanded that I take photographs on a military base where there was a “no photography” sign posted 4) a client who a friend had booked and then not received payment from for months 5) a client who called numerous times with condescending questions about various aspects of my photography, credentials, etc. (For the record, I do not false advertise. Everything in my credentials is true.) For obvious reasons, these clients would not have been a good match for my business, so unfortunately I had to turn them down. LET ME QUICKLY CLARIFY THESE AS WELL: I love it when people ask me about my credentials, photographic style, and ask questions. Understanding these things about me ensures that the client gets what they are intending to pay for and helps me create work I am proud of.However, if a client is going to tell me that they do not think I did something listed in my credentials I do not want to work with them, and chances are they don’t actually want to work with me either. I will list other photographers for them in this case. If a client states that they do not like my photographic style, then they do not want to work with me and I will suggest someone else whose work they might prefer. If a client calls every day for a week with two hours of questions but never pays a retainer fee or submits a contract, I will tend to try to direct my time toward someone who is ready to pay and commit to hiring me and suggest someone else to that client.
3) FINANCES (We live in a capitalist country, so this one gets more than one paragraph) Budget is a big issue for most Americans these days, and everyone is feeling the heat from the economic crisis that has befallen our wonderful country. That being said, I don’t understand why certain people seem to think that they can negotiate with me about price. Nobody negotiates at the gas station or at restaurants or at the grocery store. I am self-employed and there are very good reasons why I charge what I do. My rates are based on the equipment I am using / wear and tear on such equipment (which is why I charge more for shooting at places where my equipment might get damaged), commute to on-site locations (gas is not getting any cheaper), insurance, taxes, shipping if applicable, other employees I may need to hire for your shoot, and the amount of time I will spend on the photography, which includes shooting time and editing time. As artists, most photographers are not greedy people and live a minimalist lifestyle. For example, I live within my means – but I also do not drive a Ferrari (I drive a 1997 Toyota pickup that has 185,000 miles on it. I bought it when I was 16.) For this reason I find it insulting when I get clients who ask me to discount my rates because they feel they are too expensive. THAT BEING SAID, if I do not fit inside your budget I would be willing to help you find an alternative that does fit – whether it be a different photographer or a new idea – and you are more than welcome to ask me.
(HERE IS A GEM FOR A POTENTIAL CLIENT WHO IS ON A BUDGET AND PLANNING A WEDDING: I am really worried that if you “Walmart” your photographer (see below) you will end up with a photographer who does not do work that you are satisfied with. My MOST COMMON recommendation to people in your situation is as follows: don’t hire a photographer. Instead do this: go to the grocery store and use your photography budget buying disposable cameras. Put them on the pews of the church with a sign “fill this camera with photos and then leave the camera here.” Put one at each table for your reception. I suggest this because I have considered doing this for my own wedding – and even if you do hire a photographer it would be cool to see the photos from all the people in the audience. You might end up with thousands of photographs from simple disposable film – and some of the people in your audience might even be photographic hobbyists / artists.)
I have been seeing something happening more and more lately, and I like to call it “Walmarting Photographers.” I sometimes get e-mails addressed to several other photographers besides myself simply asking for a price of the photography and a CD. This tells me that the client is shopping for a photographer based on who will roll back their prices and offer the lowest deal. I don’t like to get into price wars, and I’ll tell you (additional reasons) why: 1) it has been noted that clients who shop off price are more-likely to be unsatisfied with the photographic work. 2) It has also been noted that photographers who lower their price lower their work accordingly as well. I am proud of my work, and will not lower my standard, which is why I do not lower my prices. I am looking for clients who want to hire me off my artistic talent and body of work and not-so-much for having the lowest prices.I hope this helps my potential clients. Feel free to post comments / questions to this post if you would like. Please be nice, as this is intended to be a nice gesture / tool for your use.
I've been using this new software called Tyfromagnicon, and it works for pretty much any photo I shoot. I used it on a portrait, landscape, cityscape, waterscape, on a cat and even on a macro shot of a flower.
I think its HDR capabilities are the best available, as it has the capability to make a scene look like it was taken anywhere, including places that exist only in one's imagination. And you don't have to spend any time in photoshop. Composites are way easier, and take only a few seconds.
The flower picture I used it with was out of focus, but Tyfromagnicon was able to make it in focus. If you take the shot and later decide that you should have taken a few steps to the right or left, Tyfromagnicon also has a slider for that. It also has a very useful feature of being able to make anyone look like Megan Fox. It is for this reason that I find it to be of the utmost use for my work. I don't need to use lights to make anyone look attractive anymore, and I don't need to know anything about the settings on my camera. I can just snap away against any backdrop and Tyfromagnicon can change it! Everyone must buy it, or else you can't be a serious professional photographer.
Because I wrote this snazzy review, and because you're nice and decided to read it, the TyfroStore is offering a 50% discount on new purchases with this code: ekaf43 si6 siht
To those of us who are blessed enough to own / operate a small business, long-term or returning clients are extremely important. First of all, unlike Walmart or McDonalds, we have the ability and responsibility to maintain a certain unique culture about our business which attracts people to hire us over the bureaucratic corporation we are forced to compete with. And you know what? People ACTUALLY DO hire the little man over the big man in a lot of cases - especially when it comes to photographers. Why do people hire independent photographers instead of getting their photographs done at Sears or Life Touch or hire David’s Bridal to photograph their weddings?
1) Artistic style - I was looking back at some of my baby pictures that my mother had done at Sears, and I noticed that they used generic backdrops, and were very good at getting both me and my little brother to smile and look like we loved each other. Of course, my brother and I were close friends so that last part wasn’t so hard. I loved having my picture taken, but my brother absolutely loathed it! That photographer had some great skill in getting my brother to smile. One thing, however, that was not-so-skilled about those Sears photos is that they were incredibly RAW in nature. It was like they took the picture and then immediately printed them - which I’m sure is exactly what happened. As a photographic artist, my work is elevated far beyond that to something unique - something that, although I put my name on it, I’d like to think I wouldn’t have to do in order for my work to be identified. A client will hire someone like Sears when they are on a budget and looking for something generic - and that’s exactly why my mom hired them. People hire a photographic artist when they want something to set them apart from other people. My MOST COMMON repeat-customers are my fellow small business owners: models, real estate agents, masseuses, beauticians, etc.
2) Vocabulary - It’s not a gigantic secret that I’m a tomboy. I’ve lived my whole life wanting to scale mountains, stalk fancy cars, and play football rather than go to a salon where I can exfoliate and get my nails done. This made it easy for me to speak in what I like to call a “non-prissy” manner. Being able to communicate with someone without the words “um” “uh” and “like” show two things: confidence and education. Whether or not you have a master’s degree in photography, you will appear smarter if you can clearly communicate with the client.
3) Interest - I am a photographer because it interests me; however, I happen to also make money off this interest. I photograph things that interest me and tend to pass off subjects I don’t find interesting to another photographer who would find it interesting. It is for this reason that clients can say that I show interest in my work. I’m not acting - I am actually interested in the photo shoot. It’s important to express this to the client. Taking an interest in them makes them more inclined to be interested in you, and that is the foundation of a personal relationship. Have you ever noticed that the locals in mom-and-pop restaurants of small towns tend to set the mood of the establishment? The art is in line with what the locals like, the menu is food that they like, and the restaurants staff knows them by name. Waiters know what food locals usually order, “Would you like the usual?” This utopia is the same in any small business - clients like the usual treatment. If they are “a usual” they expect a more-personal relationship than others, and they deserve it! My “usual” customers get Christmas cards (among other things.) People here in southern California usually find that weird at first, but then they love it! It’s a gesture that I don’t have to do, but choose to do to show them that I value a relationship with my clients on a personal level beyond a robotic business level. Another thing I do to show that I am personally interested in a client is this: I give them the opportunity to critique my work! It’s a win-win situation because it helps me improve my own work, something that artists always want, and it helps the client get exactly what they wanted for their investment.
4) Networking - this is a big one for photographers! Most of our “usual” clients have a lot in common with us in that they tend to have lots of competition, they tend to have to pay their own health care, and they have bills for things like “web hosting” that they must try to pay for by boosting “web ratings.” Normal Americans who are not in small businesses don’t fret about things like this or even know what they are. One of the best ways to keep a client long term is to form a sort of business partnership through networking. They advertise for you when people say “Oh I love that photograph.” They say, “Thanks. It was taken by this really friendly photographer in Ocean Beach.” If you gave them enough, they can provide that person with your business card and viola! you might have another client. You also advertise for them when people see their photo in your portfolio and say, “Oh I like that one.” You say, “Thanks. It’s a picture of a very gifted hair dresser in La Jolla.” then you can give your client their business card. Of course there are other conversations that spark networking types of scenarios, but advertising for other small business owners is the best way to keep their business, I find.